The Body Shop launches self-love movement this International Women’s Day

On Monday March 8 (International Women’s Day) The Body Shop has announced the results of a Global Self Love Index, and activist Jameela Jamil is the “Leading Light” in their self-love uprising

Because The Body Shop believes that big change starts with inner change, they’re aiming to inspire 1 million acts of self-love in a year, to create more love and positive change in the world.  It doesn’t matter how big or small, every act will make a difference.

Tips on acts of self-love will be shared on the online self-love hub and The Body Shop social media channels. To raise awareness of self-love, the company is working with “Leading Lights” – changemakers and cultural ambassadors that are beacons of self-love and help inspire others on their journey.

When Anita Roddick founded The Body Shop she believed passionately that beauty is an active, outward expression of everything you like about yourself. She understood the importance of self-esteem. In 1997, she launched a self-esteem and body positivity campaign featuring a generously proportioned doll, Ruby, with the slogan: “There are 3 billion women who don’t look like supermodels and only 8 who do.”

The Body Shop was the first beauty company to talk about self-esteem and, importantly, the link between personal wellbeing and collective wellbeing.

Fast forward to today: The body positivity movement has gained much traction. Yet we live in a troubled and turbulent world, where inequalities continue to widen. The Body Shop believes the next frontier in creating positive impact inthe world is increasing self-love.

Linda Campbell, Managing Director of The Body Shop UK & Ireland said: “As an activist brand, our mission is to fight for a fairer and more beautiful world. In order to create a positive change in the world, we must start with creating a positive change within. In a society that promotes self-doubt and insecurity, we call for people to rise up with self-love. We are excited to embark on this journey to drive change individually, in the beauty industry and beyond.”

The Body Shop self-love expert, The Millennial Therapist, Sara Kuburic added: “Self-love is many things, but it starts with the recognition and appreciation of our inner worth and value. It gives us permission to be our authentic selves. Self-love is the act of using our voice and standing up for what we believe in. It is the act of creating change and of surrounding ourselves with people who support our journey.”

You can join Global Leading Light, Jameela Jamil, and The Millennial Therapist, Sara Kuburic, on Wednesday March 17 at 8pm on The Body Shop’s Instagram for a live chat on how to rise up with self-love as part of a global #SelfLoveUprising.

Faye Dixon

Lifestyle Journalist and Blogger from the North East.

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