Dopamine dressing: How what we wear can improve our mood and well-being

It’s all about bold colours and prints — these dominate the international fashion week circuit year to year, especially in recent seasons.

The trend has officially been coined “dopamine dressing” for its feel-good, mood boosting qualities that are known to improve how the wearer feels.

The great thing about this trend is that it can be interpreted in so many different ways and it’s link to other trends season to season, means it rarely goes out of style.

Wearing bold, colouring and vibrant prints can feel I dominating. But this trend is really about wearing the clothes that make YOU FEEL CONFIDENT. Yes the focus is on the vibrancy and boldness of fashion but at its heart it’s about harnessing your wardrobe to make you FEEL BETTER.

Psychological studies have show that clothing has mind-altering properties and that items of clothing with symbolic meaning can have a direct impact on a persons confidence. Clothing and creating a sense of style has an impact on identity and the way we “choose to be seen” by those around us.

Dopamine dressing is set to be a big trend in 2022, due to COVID-19. After two years of lockdowns, social-distancing and working from home the population is instinctively looking for a way to cheer themselves up, and redefine their identity after loungewear became the norm. While restrictions are still in place in some areas, there is one thing we can still control and it can make us feel better at the same time and that’s what we wear.

Candice Farrow

Fashion and lifestyle blogger from North East, England.

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