prettylittlething – Style-and-Wear

PrettyLittleThing’s debut first virtual model

PrettyLittleThing are welcoming customers to their new Metaverse by introducing the newest member of the PLT family; their first virtual model.

This is just the start of PrettyLittleThing’s journey into the metaverse. Their virtual model will begin her career on the PLT website, but will constantly evolve and show a range of emotions to truly react with the PLT customer.

PrettyLittleThing Creative Director, Toni Hayden explained: “We want to make our girl as relatable and real to our customers as possible. We will build her lifestyle based off our customers interests, likes and dislikes. A true ambassador for the brand. She will have ways about her that will be unique to only her and we look forward to developing her capabilities over the coming months allowing our customers to learn a lot more about her and what’s to come as we enter into the Metaverse.”

PLT describe themselves as a reactive brand that have always listened to their customer’s requests to provide them with innovative and progressive content.

Their new virtual model bridges the gap between Metaverse and real life, where for the first time, customers can discover PrettyLittleThing products showcased by the latest addition to our model and influencer family.

As a social-led fashion brand, driven by their followers, PLT want to involve them in the creation of their newest model and the first step will be a competition to give her a name.

The person whose proposed name that is chosen will also win the chance to be turned into another virtual model featured on site.

PrettyLittleThing announces Molly-Mae Hague as UK and EU Creative Director

PrettyLittleThing announces Molly-Mae Hague as UK and EU Creative Director as well as the launch of her first exclusively designed collection since the announcement of her new role.

Having previously worked with the brand as their UK Brand Ambassador and curating iconic edits, BTS videos and podcast interviews, the influencer and fashionable favourite joins the brand in a yearlong partnership working alongside their in house Creative and Brand team throughout 2021/22.

In her newly appointed role Molly will take an active position in creatively directing upcoming campaigns for the brand and signing new faces within the UK and EU.

Speaking on her new role, Molly-Mae said: “I am so excited to announce my new role as Creative Director of PrettyLittleThing for the UK and EU. It’s a dream to continue working with my favourite brand and we have so much to show you all! This is just the start.”

Her new collection of outfits fill the need for that “in-between season” and vacay escapes. Consider this drop your go-to capsule wardrobe for those final summer days – in a palette of soft neutrals and earthy tones that are complimented with hints of this season’s statement prints and rich greens.

Umar Kamani, CEO at PrettyLittleThing said: “This felt like a natural fit for us. Molly has been a huge part of our PrettyLittleThing journey and she is so invested in the brand. We wanted to explore different avenues together and bring her on board as more of a creative, where she can work closely with our team and be involved in our wider strategy across the UK and Europe over the next 12 months.”

The collection cultivates her own style capturing those on-point ‘gram looks whilst continuing the #everyBODYinPLT ethos, offering affordable fashion pieces in sizes 4 – 30.

PrettyLittleThing launch second collaboration with singer and rapper Doja Cat

PrettyLittleThing have announced their second collaboration with American singer and rapper Doja Cat which launched Tuesday, April 13.

Last the week the three time Grammy nominated star dropped her latest single “Kiss Me More” feat SZA off her highly anticipated upcoming album Planet Her.

Now collaborating with the global fashion brand for the second time the latest collection showcases Doja’s eclectic and unique style while also touching upon latest trends.

Speaking on her collection, Doja says: “This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round.”

Leaving the sofa look behind and transitioning to work bodycon, cut out and wrap style dresses perfect for that roof top bar vibe for that show up and glow up moment in a range of colour pops and loud prints mixed with ever-needed neutrals.

PrettyLittleThing CEO Umar Kamani says: “We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat. She has been working extremely hard on these designs with our team and I couldn’t be more excited for Doja to be fronting this summer campaign and sharing her designs with our customers.”

Shop the collection at PrettyLittleThing.com

Molly-Mae is back at PrettyLittleThing with a brand new edit

Molly-Mae Hague is back with a brand new edit serving up the perfect outfits as you begin to plan your “out of lockdown” looks.

Introducing top picks for your spring wardrobe, nobody does off-duty vibes like Molly-Mae. Always delivering on style, her latest collection will have you feeling next level and ready to take on 2021 as the puff sleeve trend isn’t going anywhere with faux-leather dresses, oversized and cropped blazers and most importantly the essential sweats.

Speaking on her edit with PrettyLittleThing, Molly-Mae said: “I am so excited to be able to say I am now launching my 5th edit with PLT.

“I feel so lucky to be able to still be part of the PLT family and I can’t wait to see what you all choose as your favourite pieces!”

Stay stylish will staying comfy with the perfect neutral colour pallet in matching ribbed sets and a classic oversized trench, while the chocolate slogan sweaters and Cali-vibe cycling shorts will have you nailing Molly-Mae’s signature gram’ style.

PrettyLittleThing launch £15 black jersey dress with built-in face mask

One of the things we’ve all had to get used to the last couple months is the introduction of face coverings – wearing them to work, when we go shopping, seeing friends and family, standing in queues, the list goes on… and there is no doubt that a lot of us have at some point, accidentally left the house without one.

However, it appears that fashion brands are coming to the rescue, as PrettyLittleThing have made it impossible for you to forget your face mask, by launching a new line of clothing with built-in face coverings.

The new clothing line features a figure-hugging black jersey dress with long sleeves and mask detailing (which includes ear loops) and is available from sizes 4 to 16, for only £15 making it the perfect ensemble to keep you warm this Autumn.